Cordelia Chui

I am a game designer with over 3 years of professional experience and 2 shipped titles, including a role as Lead Level Designer, alongside a Games Design BA degree. Prior to game development, I spent 5 years working in the esports industry. I excel in multidisciplinary collaboration and strive to form strong relationships and contribute to a positive work atmosphere. I am passionate about innovative yet elegant game mechanics explored through compelling challenges and thoughtful level design to create meaningful experiences for players.

Work Experience

Quell, London, UK

Game Designer | October 2023 - October 2024

Worked on Shardfall (2024), Quell Impact launch title, from six months until release and continued into live service with 6 post-release updates. Ownership of many different features and various content, as well as a cabinet mode on-site demo.

Prototyping, iterative design and final implementation of NPCs using AI tooling in Unity 3D involving behaviour trees, node graphs and animator controllers.
Distribution of enemies, environments and tutorials across all levels in the game with consideration for roguelike progression and replayability.
Designed and built 16 procedurally-generated levels with adaptive encounters and traversal sections using dynamic difficulty adjustment and probabilistic systems.
Gamewide balancing of player and enemies including behaviours, abilities, stats, scaling and difficulty modifiers in addition to score systems and game economy.
Created GDDs for multidisciplinary teams including mockups, wireframes, flow diagrams, technical and art requirements, future scalability and feature scoping.
Initial design of metagame systems such as new game plus, challenges, cosmetics, loot boxes and UI/UX for equipment screens and menu navigation.
Design and implementation of FTUE including session flow, pacing, level design, tutorialised NPCs and triggered UI elements.
Defined requirements of design tools for AI, level generation and reward systems.
Conducted playtests and used telemetric data to gain feedback and identify issues.
Led group brainstorms, workshops and problem solving meetings.

Supermassive Games, Guildford, UK

Lead Level Designer / Advanced Designer | April 2022 - September 2023
Junior Level Designer | July 2021 - April 2022

Worked on Switchback VR (2023), PS VR 2 launch title, from pre-production until its first major post-release update. I became the Lead Level Designer and owner of 4 levels from concept to release including vertical slice, tutorial and final boss.

Designed and prototyped key gameplay features in Unreal 4 and on target hardware.
Created test environments to establish game metrics and LD rulesets.
Created GDDs, pacing maps, floor plans in addition to technical and QA docs.
Built whitebox levels with 3D blockout, spline physics, art assets, custom Blueprint logic, sequences, placeholder lighting and audio.
Iterative design and final implementation of polished moment-to-moment gameplay in combat, on-rails traversal, puzzle spaces and free-look cinematic scenes.
Collaborated with a wide range of disciplines including production design, systems design, engineering, environment art, character art, animation, VFX, audio and QA.
Conducted playtests and level reviews to implement feedback and resolve issues.
Led multidisciplinary teams from design handover to milestone deliveries, which involved scoping, regular reviews, optimising pipelines and solving problems.
Mentored other designers through skill shares, workshops and providing feedback.

Betway Group, London, UK

MOBA Social Media Manager | November 2020 - July 2021

Esports Social Media Executive | July 2019 - November 2020

Worked in the Esports department in executive and management roles with a focus on growth and retention of Dota 2 and League of Legends markets in Europe, South America and China.

Led and executed digital campaigns across various social media platforms.
Produced graphics, videos, livestream shows, custom Dota 2 maps and novelty tournaments, working with professional gamers as well as user-generated content.
Mentored direct reports, managed workloads and conducted performance reviews.
Defined delivery requirements and milestone targets and streamlined workflows.
Analysed data to produce detailed reports to track KPIs and adapt strategies.

GINX Esports TV, London, UK

Social Media & Community Manager | June 2018 - July 2019

Worked in the Digital department with a focus on creating and promoting gaming and esports shows for TV and online platforms.

Led a small team of social media executives in day-to-day operations of various social media platforms across multiple international territories.
Created scripts and running orders, presented on camera, conducted interviews and provided on-location live event coverage to produce video and livestream content.

Key Skills

Game & Level Design

Rapid Prototyping
Scripting
AI & Encounters
Level flow, pacing & progression
3D blockout
Sequences
Puzzle design
Playtesting
Balancing
Documentation
Problem solving

Software

Game Engines
Unreal Engine 4/5 Blueprints
Unity C#

3D Modelling
3DS Max
Blender

Version Control
Git/Fork/Bitbucket
Perforce

Documentation & Collaboration
Confluence/Notion
Microsoft Office Suite
Google Workspace
Miro/Figma/Canva/yED
Adobe Photoshop & Premiere
Teams/Slack

Project Management
Jira/Shortcut/Asana
Trello/Monday

Other

Languages
English (Native)
French (GCSE)
German (Basic)
Cantonese (Basic)

Esports

Top 4 Hearthstone Women - WESG Women’s World Championship 2017
Finalist - WSOE 2: The Hearthstone Showdown

Music

Grade 8 Piano (ABRSM)
Grade 5 Music Theory (ABRSM)
Grade 3 Violin (ABRSM)

Education

Limit Break, Remote, UK

Mentee | June 2020 - July 2021

Completed a mentorship program aimed at underrepresented people working in the UK games industry, involving regular 1:1 sessions with a Game Director to gain feedback on independent projects, and attending roundtables hosted by industry professionals.

London College of Communication, London, UK

Games Design BA | September 2015 - July 2018

Completed a Bachelor’s Degree in Game Design, study included concept and design, prototype development and contextual theories and studies.

Created a variety of action, puzzle, strategy and platformer games from initial design to final implementation in Unity 2D & 3D as well non-digital games.
Delivered Year 3 Thesis on methods for designing multivalent game mechanics to create meaningful choices for players.

Cordelia Chui

Work Experience

Worked on Shardfall (2024), Quell Impact launch title, from six months until release and continued into live service with 6 post-release updates. Ownership of many different features and various content, as well as a cabinet mode on-site demo.

​

Prototyping, iterative design and final implementation of NPCs using AI tooling in Unity 3D involving behaviour trees, node graphs and animator controllers.

Distribution of enemies, environments and tutorials across all levels in the game with consideration for roguelike progression and replayability.

Designed and built 16 procedurally-generated levels with adaptive encounters and traversal sections using dynamic difficulty adjustment and probabilistic systems.

Gamewide balancing of player and enemies including behaviours, abilities, stats, scaling and difficulty modifiers in addition to score systems and game economy.

Created GDDs for multidisciplinary teams including mockups, wireframes, flow diagrams, technical and art requirements, future scalability and feature scoping.

Initial design of metagame systems such as new game plus, challenges, cosmetics, loot boxes and UI/UX for equipment screens and menu navigation.

Design and implementation of FTUE including session flow, pacing, level design, tutorialised NPCs and triggered UI elements.

Defined requirements of design tools for AI, level generation and reward systems.

Conducted playtests and used telemetric data to gain feedback and identify issues.

Led group brainstorms, workshops and problem solving meetings.

Worked on Switchback VR (2023), PS VR 2 launch title, from pre-production until its first major post-release update. I became the Lead Level Designer and owner of 4 levels from concept to release including vertical slice, tutorial and final boss.

​

Designed and prototyped key gameplay features in Unreal 4 and on target hardware.

Created test environments to establish game metrics and LD rulesets.

Created GDDs, pacing maps, floor plans in addition to technical and QA docs.

Built whitebox levels with 3D blockout, spline physics, art assets, custom Blueprint logic, sequences, placeholder lighting and audio.

Iterative design and final implementation of polished moment-to-moment gameplay in combat, on-rails traversal, puzzle spaces and free-look cinematic scenes.

Collaborated with a wide range of disciplines including production design, systems design, engineering, environment art, character art, animation, VFX, audio and QA.

Conducted playtests and level reviews to implement feedback and resolve issues.

Led multidisciplinary teams from design handover to milestone deliveries, which involved scoping, regular reviews, optimising pipelines and solving problems.

Mentored other designers through skill shares, workshops and providing feedback.

Worked in the Esports department in executive and management roles with a focus on growth and retention of Dota 2 and League of Legends markets in Europe, South America and China.

​

Led and executed digital campaigns across various social media platforms.

Produced graphics, videos, livestream shows, custom Dota 2 maps and novelty tournaments, working with professional gamers as well as user-generated content.

Mentored direct reports, managed workloads and conducted performance reviews.

Defined delivery requirements and milestone targets and streamlined workflows.

Analysed data to produce detailed reports to track KPIs and adapt strategies.

Worked in the Digital department with a focus on creating and promoting gaming and esports shows for TV and online platforms.

​

Led a small team of social media executives in day-to-day operations of various social media platforms across multiple international territories.

Created scripts and running orders, presented on camera, conducted interviews and provided on-location live event coverage to produce video and livestream content.

Key Skills

Education

Limit Break, Remote, UK

London College of Communication, London, UK